Youth Radio Summit 2017In Trends
The Annual Youth Radio Summit which was held on 16 November 2017, by Student Village, brought the young minds behind South Africa’s student radio stations into one room, to discuss the state of youth radio in the country, how it’s developing in relation to other countries and its future potential.
As a brand marketing channel, youth radio stations are in a position to dig deeper into brand pockets with South Africa’s student market being the largest group of active consumers in the country with a R32-Billion market share and a spend higher than that of the average South African. The challenge faced is that brands who are looking for value from their advertising spend, want to see a more accurate and revealing measurement of return on investment, to offer more solid proof of target market engagement.
In an age where content needs expand to adequately serve brands’ omni-channel marketing approach, Student Village is exploring what youth radio stations are doing on and beyond campus to engage their youth audience.
This exclusive sitting of youth radio experts, also gave attendees a sneak peek into the country’s most successful radio campaigns and how they’ve altered the standard radio add offering, putting brands at a competitive advantage and etched in consumer minds. The speaker line up included the likes of Nonala Tose, radio producer & presenter, public speaker and entrepreneur, currently on 5FM; as well as Ryan Bacher, the Managing Director of Netflorist, who presented how Netflorist used radio to build its brand successfully.
These are some of the presentations presented during the event:
The Future State of SA Youth Radio
A look at The Future State of Youth Radio based on current research of brand needs from the landscape, digital radio adoption and student desires as presented at the Annual Youth Radio Summit 2017 hosted by Student Village.
A look at the future landscape of radio in context of commercial and community stations and the changes to come, as presented at the Annual Youth Radio Summit 2017 by Nonala Tose, which was hosted by Student Village.