Student Village is a youth market specialist company, who provide solutions for companies and brands wanting to reach the 18 to 25 year old student market, across a variety of platforms.

Lipton Green Ice Tea
2009-03-09

What the client wanted

Lipton needed a phased approach to marketing and launching its new Lipton Green Ice Tea. The campaign needed to go national, include unconventional components and create awareness while garnering research.

How Student Village delivered

Student Village tapped into its extensive database to find appropriate student vehicles and popular drivers on campus to execute the campaign. During the teaser part of the campaign severa...