Student Village is a youth market specialist company, who provide solutions for companies and brands wanting to reach the 18 to 25 year old student market, across a variety of platforms.

CSI Project - Scrutinize
2009-07-17

What the client wanted

Sponsored by the USAID and Johns Hopkins University, the 'Scrutinize' campaign urges young people to scrutinize their risky sexual behaviors. Scrutinize wanted to reinforce and expand on the TV adverts and bring the message live to students across South Africa. The aim of the Scrutinize live events was to increase brand awareness , educate students and make them aware of the choices they have and how their behavior can lead to different circumstances. Eliminate the element of surprise and co...