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Facebook Profile picture By Marc Kornberger Jun 3, 2009    0 0 comments



A compilation of the top mobile case studies from Jan. 1 onward that focuses on brands engaged in mobile marketing and commerce.Sunglasses giant Oakley runs mobile ads to promote gearDavid's Bridal launches multichannel mobile effort for prom seasonArby's uses mobile coupons to generate buzz for new RoastburgerPernod Ricard's Malibu adds mobile to marketing mixAudi of America uses mobile to reach new consumers1-800-Flowers launches multichannel effort targeting Mother's Day shoppersDairy Queen mobile ads see 22 percent CTRKraft Foods uses mobile for new instant coffee brandNationwide Insurance targets drivers on iPhoneStarbucks runs mobile coupon loyalty programMobile commerce trial works with Jack in the Box and First DataPuma enlists mobile help for grueling sailing raceDiscovery Channel launches cross-network ad campaign with MicrosoftA|X Armani Exchange breaks first mobile ad campaignRalph Lauren's Rugby.com tackles mobileProcter & Gamble's Charmin brand runs first mobile sponsorshipKellogg runs MMS campaign for cereal recipesBMW Germany uses MMS to drive tire salesJohnson & Johnson's Zyrtec runs mobile banner campaign on appDays Inn targets opted-in mobile database with IVR pushNew York Yankees run ad-supported SMS alertsMasterCard outlines mobile strategyJiffy Lube launches geo-targeted mobile coupon campaignLevi's Dockers runs mobile ads in Pandora appTime Inc. begins rollout of ambitious mobile planVolkswagen Polo app breaks download recordsMaryland Lottery launches mobile marketing programTylenol, Splenda, Honey Bunches of Oats test mobile advertisingLevi's Dockers brand launches first motion-sensitive ad for iPhoneMGM Mirage debuts mobile marketing programs across propertiesAmerican Idol amplifies reach with new iPhone appNissan, Infiniti use mobile to increase customer interactionDomino's Pizza increases its breadth in mobileUnilever's Axe runs mobile marketing campaign with MTVNike takes NikeWomen Training Club mobileHome Depot, Weather Channel expand partnership to mobileAmerican Airlines debuts mobile feature for loyalty program membersYamaha uses mobile to create buzz around new motorcycleAdidas runs mobile campaign to promote sportswearYahoo wants to become mobile gateway for InternetMicrosoft makes ambitious play for mobilePorsche mobile effort outperforms online display adsNike breaks mobile bar code campaign at Mountain Dew eventCold Stone Creamery targets families with mobile in-store pushRetail giant Target intensifies mobile-shopping effortFast-food chain Subway launches mobile ordering systemHooters chain takes calendar girls mobileBig City Burrito sees traffic from mobile couponsCNN.com Mobile claims branding lift for The UPS Store adsGuinness looking to take mobile pint campaign nationwideJiffy Lube mobile coupons bring 50 percent new householdsRelaunched Financial Times mobile site identifies user profilesJohnsonville Sausage runs Super Bowl mobile marketing campaignLittle Caesars sweepstakes campaign sees 62 percent opt-inRetail giant H&M runs multifaceted mobile marketing campaignSephora launches mobile service to assist shoppers in-storeJack in the Box launches mobile coupon campaignWhy Barack Obama is Mobile Marketer of the YearKroger supermarket chain expands mobile coupon promotionNike quietly debuts mobile app for soccer fansEd Hardy mobile coupon campaign sees 74 percent opt-in

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