3 Ways Influencers Will Get Youth Dialed In To Your BrandIn Trends
Creating great content, that attracts engagement and a positive return on investment can be a never ending and costly marketing challenge for brands. On the flipside of the content marketing coin, influencers are able to produce all three of these elements in a flash. We’re tracking back to how the Samsung S8 launch in Nelson Mandela Square used influencers to get the youth market dialed in, reaching in excess of 1,7 million young people.
- Collaborative Culture
When the Samsung #UnboxYourPhone campaign collaborated with five top influencers to create awareness about the Samsung S8 launch via social media, at Nelson Mandela Square in Johannesburg, they unboxed a bit more than anticipated. #UnboxYourPhone saw influencers creating content from the launch event across Facebook, Twitter and Instagram, taking care to include the campaign tagline, “Unbox Your Phone”. Soon other influencers joined the conversation including DJ Fresh and Melanie Ramjee. The campaign reached a total of 1,750,248 impressions with a total of 3,754 engagements.
Did you know: Influencers are able to drive sales over all other forms of Digital Media with a return of 1:11 times a brand’s investment. Thanks to advances in influencer monitoring, with the right content delivered by the right influencers, brands are already able to measure sales impact.
By attending the launch the influencers created content that spoke to what the youth were experiencing in the moment. While the influencers stayed ahead of the conversation, more people were attracted to the square to explore the launch. Their active pursuit of creating awareness lead to over 600 people filling Nelson Mandela Square to see what the Samsung S8 was all about.
Did you know: Influencers offer brands access to their audience, who they take care to entertain, making use of their resources and spotted opportunities. They’re focussed on their audience, all the while strategically positioning your brand in this world in a way that resonates with students.
- Multidimentional Brand Interpretation
Though the influencers came together with the common goal of attracting Samsung S8 enthusiasts to the square, they brought their own flavour of Samsung to the conversation, each taking a different approach to showcasing the product. This made the phone seem more relatable to various types of young people on social media and on the ground. This approach by Samsung inspired the influencers to be creative but authentic, giving them the freedom to place Samsung in the lives of students in their own authentic tone.
Did you know: Students are all about brand-me and they’ll join the conversations that fit into their world. Diversifying the influencers used to represent your brand could spur on the attraction of audiences that your brand was unable to connect with before.
If you’re looking for a connection to the youth market and need influencers to get students dialled into your brand, get in touch with Student Village on 011 885 3918 or email email@example.com