3 Reasons Your Company Is Failing To Attract AfrillennialsIn Trends
With high rates of unemployment in South Africa, it’s surprising to many companies seeking to hire graduates how big a struggle it is to get the right talent. in this web exclusive, recent graduates give you the top reasons that they are not applying for that “once in a lifetime opportunity” that you’re offering and what you can do differently.
- 1.You’ve Got An Archaic Website
The first thing you need to consider is that Afrillennials spend most of their time on their phones and use these devices for almost everything, including applying for employment. The burning question then becomes, “Is your website mobile friendly, easy to navigate and convenient for smartphone devices?”
Themba Mkhwanazi, CJC Parktown, Financial Management graduate, says, “I’ve just graduated and there are so many things that fall on my plate now. Applying for a job should be the last stress for me. Companies need to consider making their websites a bit more accessible for new graduates.”
Our tip: Check if your site is mobile friendly on all devices with the Google mobile testing platform – if not, you know what to do.
- 2.Impractical Application Systems
Repeat After Us: Afrillennials hate admin! They will not sit for a long time filling in lengthy applications, even if it’s for a job they really want. They will also not have the time to do this for multiple companies they are applying to, over and over.
Winnie Mahlangu, TUT, Human Resources Graduate, says, “When looking for a job, there are a dozen CV’s and applications to fill in every day. For organizations to expect graduates to spend as much as 2 hours on one application, is impractical. Especially since 9 times out of 10, you won’t even get an interview for that post!”
Our tip: Consider making the application process as simple and straight forward as possible, capturing only the information that will be needed when you are shortlisting your candidates. Once you’ve spotted your candidates, you can continue on with the more in-depth reviews.
- 3.You’re Not Where They’re At!
A lot of brands are still using outdated methods of advertising jobs like newspapers, the radio and even pamphlets. While traditional media has its place, students spend a lot of their time on social media and mobile friendly platforms.
While these tools may have been effective in the past and are probably still useful to a certain extent, we advise that any brand that really wants to get the cream of the crop- should be on social media networks like LinkedIn and connecting with students where they spend most of their time online.
Musawenkosi Khaliphileyo, University of The Witwatersrand, Metallurgy Science Graduate, says, “I struggled to get the kind of job I wanted because, I’m in a very specialized field and there were no jobs being advertised by the top companies on the sites I frequently visited, never mind on social media.”
Our tip: If your brand is making use of its corporate site to streamline its job advertisements, consider amplifying these opportunities through social media. A social media presence may increase chances of visibility and as a result, attract the right candidates to submit their applications.
The Give And Take
Brands work tirelessly to establish themselves as an employer of choice to graduates throughout the year but are always competing for talent on a large scale beyond graduation. Fitting brands’ recruitment efforts into students’ world is therefore a necessary give and take exercise that will pique’s students interest, guaranteed.
Consider expanding your reach where it matters most and connect with students on the biggest graduate career site in South Africa, www.studentvillage.co.za complete with a supporting social network of students waiting to hear from you. To find out more get in touch with Student Village on 011 885 3918 or firstname.lastname@example.org.