Werksmans Campus Flashmob Celebrates 100 YearsIn Trends
To commemorate and celebrate Werksmans’ 100th year, and create brand awareness among students on campus, Student Village set out to help the brand create a flashmob to attract a special caliber of young candidates who should consider working for the brand in future.
On the 10th and 11th of May 2017, Werksmans Attorneys did a campus activation at UCT & UP. The activation involved handing out 100 year cup cakes to law students. On the 11th of May 2017, Werksmans Attorneys surprised WITS students with a flash mob. The dancers included Werksmans representatives, law students and professional dancers. They took to the WITS Library Lawns to showcase their dancing talent. Nearby observers were treated to Werksmans branded cupcakes.
To capture the momentous occasion there was a drone and videographer present.