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Why Facebook May Not Be Enough For The Next Generation

No picture By Erin Nelson Feb 14, 2012    0 0 comments

 With thousands of “friends” on Facebook and a constantly connected lifestyle, you’d think the Millennial generation would trust their friends above all else. However, when it comes to making purchase decisions, young people are more likely than older generations to trust complete strangers as much as their friends – and they strongly feel that companies should go beyond Facebook and Twitter to offer more ways for them to share opinions and experiences online. Erin Nelson, CMO of Bazaarvoice, explores this issue.

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