The 5 Golden Rules of Mobile Marketing to the Youth

In truth, all platforms have their merits and place in the smartphone landscape. Whether simple and straight forward like SMS or cutting edge and innovative such as 2D Codes, there is a student willing to engage with your message.

Using the right channels is the difference between success and failure, however. But it doesn’t stop there. Having a Facebook strategy is only the beginning. Getting students to “Like” your page or follow through from your link to a WAP site is where the real battle and challenge is found.

But don’t stress….simply remember these 5 Universal themes to help you along in your journey:

1. Instant Gratification is king. Students live in the "now" generation.
2. Keep the message simple. You have only 160 characters to get my attention.
3. Cost is important. Students work according to budgets. That includes airtime as well.
4. I want to be rewarded. Rewarding will get you in the conversation.
5. Keep your message relevant. Relevant channel, relevant icons, relevant rewards.