Brands that dig us:

Integrating mobile with your other elements will heighten the effectiveness of your campaign dramatically.

-For example, the national Women's Leadership Conference we run every year is marketed to the elite female leaders on campuses around the country.
-Billboards on campus, flyers, posters and campus radio let potential delegates know that they need to apply either via the website or mobi site.
-Of the thousands of entries that we received this year, we found a 30% increase coming through cell phones than online.
-Students who are selected then receive their invitation via email and all further correspondence is done via sms.

 

And voila -– here's the finished product. 

 

3

Epic Discussion

Related articles

Halo game player wins a $10 000 scholarship to study gaming and the psyche Halo game player wins a $10 000 scholarship to study gaming and the psyche

By Chelsea Stark Who says there’s no future in playing video games? Kelli Dunlap, a 26-year-old doctoral...

Mobile marketing campaigns Mobile marketing campaigns

A compilation of the top mobile case studies from Jan. 1 onward that focuses on brands engaged in mobile...

Social networking a dominant force among young adults Social networking a dominant force among young adults

 Internet usage among South Africa's 18-25 year-olds significantly outweighs their adult counterparts, as a...