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How Should I Integrate Mobile?

By Marc Kornberger Oct 25, 2009 0 0 comments

Integrating mobile with your other elements will heighten the effectiveness of your campaign dramatically.

-For example, the national Women's Leadership Conference we run every year is marketed to the elite female leaders on campuses around the country.

-Billboards on campus, flyers, posters and campus radio let potential delegates know that they need to apply either via the website or mobi site.

-Of the thousands of entries that we received this year, we found a 30% increase coming through cell phones than online.

-Students who are selected then receive their invitation via email and all further correspondence is done via sms.

And voila -– here's the finished product.

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