Taking Visuals To The Next LevelIn Trends
It’s barely been three months since the release of our first two video focused articles where we predicted without a doubt that video would be the go-to for marketers all over the world this year. Already, brands are proving to us that they want in and what’s more? Marketers are making a bold shift from generic video advertisements, to getting online communities talking about their latest campaigns. Let’s zoom closely into some recent mind blowing video campaigns that are winning with the youth and see how these brands got it right!
- 1. Worlds Apart?
No one can escape the power that the digital space holds, particularly in this explosive era of video where the biggest slice of audience numbers go and engage with brands that are willing to push boundaries. A brilliant example of this is Heineken’s latest ‘Worlds Apart’ campaign.
The result: their world was opened to greater connections which is exactly what the campaign’s objective was, according to Heineken Marketing Director Cindy Tervoort.
This long-form Heineken advert went against the norm, where audience’s attention need to be grabbed in the first five seconds’ and it was because of the relevance of the topics the subjects touched on during the experiment that young people still engaged with the campaign. To anyone experiencing or even encountering post-Trump America, post-Brexit UK and well, post-reshuffle Zuma- this certainly hit home.
- 2. Connected Whopper
On the other side of the fence was a campaign that we must admit, we didn’t see coming. Burger King took exactly 10 seconds to change video advertising completely with their connected whopper advert which was so brilliantly done that by the time we all realized what was happening, our sights were on a completely different google site.
In this controversial campaign, Burger King literally hijacks the viewer’s Google Home to read a long-winded description of its signature Whopper burger. Although it came under fire for infuriating customers, leading to google putting a halt to it, it certainly got people talking, whether they were happy about this unexpected change of events is story for another day.
- 3. Unleash Potential
The winning formula so far seems to be giving Afrillennials an opportunity to watch a piece of content that resonates with them, to the point that they cross over to action and what better way to do this than to bring engagement into their backyard? BIC did just that with their ‘Pick Your Bic’ campus collaboration recently.
In this inspiring campaign, the team visited two campuses in South Africa where they did not follow the norm of handing out freebies to students, but put a spin to it by building an actual wall using BIC pens for students to grab as they pass.
The result: UNLEASH POTENTIAL- the message students were left with after all 3000+ BIC pens were removed from the wall.
This not only encouraged students to take to social media to share their images and overall views on the campaign but also got them sharing stories of how BIC has been a part of their lives since they graduated from using pencils in primary school. The revealed message spoke directly to the messaging that emerged from the footage, leaving BIC with a powerful narrative to share.
Heineken, Burger King and BIC got many things right with their unique campaigns but we’ll sum it up in one word: Shareworthy! It’s important to creating content that Afrillennials will want to share, whether online or through unfiltered conversations with their friends- to further the message your brand is trying to relay through its marketing campaign.
You’re lucky we’re the experts on all things video so when next you need a powerful campaign to show off, make sure to contact us to amplify your next campaign and get the youth market sharing and talking about your brand. Email us on firstname.lastname@example.org or call 011 885 3918.