Brands that dig us:

Brand Switching Youth

By Dada Mzinyathi Sep 19, 2011 0 0 comments

Still wondering how to get students to switch to your brand or product? The answer is simple. Student Discounts and brand appeal are very hot topics when it comes to consumption switching habits.

Product image, experience of usage - whether sample or advice from a friend and price - are all key components students use when deciding to switch products. Brands and stores that are able to offer discount deals will get the repeat business.

Being able to save a little extra off your product, isn’t a magic cure for them to switch. What it will do though is get your brand noticed. This was the sentiment relayed by the focus group students on brand pricing.