How Should I Integrate Mobile?In Trends
Integrating mobile with your other elements will heighten the effectiveness of your campaign dramatically.
–For example, the national Women’s Leadership Conference we run every year is marketed to the elite female leaders on campuses around the country. –Billboards on campus, flyers, posters and campus radio let potential delegates know that they need to apply either via the website or mobi site. –Of the thousands of entries that we received this year, we found a 30% increase coming through cell phones than online. –Students who are selected then receive their invitation via email and all further correspondence is done via sms.
And voila -– here’s the finished product.