How Should I Integrate Mobile?In Trends
Integrating mobile with your other elements will heighten the effectiveness of your campaign dramatically.
-For example, the national Women’s Leadership Conference we run every year is marketed to the elite female leaders on campuses around the country. -Billboards on campus, flyers, posters and campus radio let potential delegates know that they need to apply either via the website or mobi site. -Of the thousands of entries that we received this year, we found a 30% increase coming through cell phones than online. -Students who are selected then receive their invitation via email and all further correspondence is done via sms.
And voila -– here’s the finished product.