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What is the fastest Growing youth culture?

What is the fastest Growing youth culture?

Hip Hop is taking over our South African youth market. And we are not only referring to Hip Hop music. Hip Hop Culture, the life style is what focus group respondents pointed out in sittings as the up and coming...
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Follow ME!

Follow ME!

This is the view of focus group students, who intimated that Twitter is the social networking site of the moment. But unlike Facebook, whose appeal is still significant, Twitter appeals to students in a different...
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What do students talk about?

What do students talk about?

After probing a series of focus groups on topics that dominate student conversations, 3 themes emerged as the central pivots that structure student conversations. The 3 themes are (in now specific order),...
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Tweet This!

Tweet This!

Still in its infancy stage according to the statistics, with a market penetration of 20 %, twitter is not considered to be the platform to communicate to students. When really pressed, focus group students,...
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The 5 Golden Rules of Mobile Marketing to the Youth

The 5 Golden Rules of Mobile Marketing to the Youth

In truth, all platforms have their merits and place in the smartphone landscape. Whether simple and straight forward like SMS or cutting edge and innovative such as 2D Codes, there is a student willing to engage...
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Youth & Mobile Case Study

Youth & Mobile Case Study

All brands involved in the youth market ask a similar question. How do I get students attention and engagement? For starters, it isn’t as simple as having a great product. The marketing of that great...
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We Don't Get This

We Don't Get This

With a market that is heavily absorbed in acquiring the latest trendy gadgets, innovative mobile platforms are struggling to get ahead in the mobile youth segment in SA. In a recent research survey conducted by...
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I

I

Facebook, with a 52% approval rate as the designated platform to communicate, is a hotbed for marketing communication within the youth market. Having a strategy in this platform is already a step in the right...
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