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The Mouth knows Best

The Mouth knows Best

Word of mouth is hot. Focus group students say they would rather trust a promoter, brand ambassador or even a friend with your brands experience over a unsupported flyers and poster drop. The reason? They can...
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Relevant Celebrities WIN you crowds

Relevant Celebrities WIN you crowds

Celebrities make the world of a difference at events. This according to focus group research into hot trends in the 18 – 24 market around, what makes a campus lunchtime music event or youth campaign get...
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Your Campaign HOT!

Your Campaign HOT!

Prizes, the altur call of campus promotions. During the focus group research discussion on What’s Hot and What’s not respondents indictated, that Gadgets are this years must have items at any campus...
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Don’t Commit these mistakes

Don’t Commit these mistakes

It is a commonly held notion, that students can be vocal about their likes and dislikes when given the platform to voice their ideas. And when it comes to faux pas committed by brand campaigns in the market, this...
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Critical Guidelines to Media on Campus

Critical Guidelines to Media on Campus

Not every brand that activates on campus has a successful campaign. To ensure that you avoid this unfortunate situation, read below on a few guidelines, as revealed by our focus group of students, to get the best...
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Let’s Get wasted - Students

Let’s Get wasted - Students

In a world where students live in various places, at home, at res, and in digs…the level of need and spending varies between where students live and interact. But one common item rings true for all...
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Brand Switching Youth

Brand Switching Youth

Still wondering how to get students to switch to your brand or product? The answer is simple. Student Discounts and brand appeal are very hot topics when it comes to consumption switching habits. Product image,...
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What is the fastest Growing youth culture?

What is the fastest Growing youth culture?

Hip Hop is taking over our South African youth market. And we are not only referring to Hip Hop music. Hip Hop Culture, the life style is what focus group respondents pointed out in sittings as the up and coming...
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