Celebs Suck ...or do they ?

In my world a picture like this means a lot. It means my clients will be very happy with our work and that their campaign has been executed properly. And to brand managers wishing to enter the youth market it gets them very excited at the prospect of reaching the masses and creating real awareness. What you're looking at is a campus promotion that's been running on campuses nationally and the magic ingredient ensuring the hordes of students have been 3 of the country's hottest DJ celebrities who are mixing it up on campus with some amazing tracks. It's very easy to get excited about including celebrities into your campaigns because they'll guarantee a return. And for all intents and purposes this picture means the brand manager is also doing their job.



But you gotta love it when Graham Brown, international youth expert says, “The reason why there's always a place for celebrities is because there will always be lazy brand managers.” In his article, titled: Forget Lady Gaga -– Kill Your Brand Manager, Graham talks about using celebs and sponsorships as an 'easy-out' for brand managers wishing to buy their way into the youths' mind space.