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Revlon Red Alert

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Revlon Red Alert

By Cuan Humphries Jun 28, 2011 1 0 comments

Revlon decided to target male students with five awesome activations across five different campuses in order to market their new fragrance for men, Red Alert. They provided an intimate and fun experience using a group of gorgeous promoters. No man could say no to what they were offering – a relaxing personal massage from these lovely ladies – all above belt, in case you were wondering. Even better, some of the lucky guys were hand-fed as well, before receiving kisses from the girls. By the end, males across the country were smelling great and feeling very spoilt! The campaign reached over 150 000 students and really placed Red Alert front and center in the male student market!