Brands that dig us:

Video

Lucozade

Trends

Nigeria vs SA student market
Feb 16, 2012 by Marc Kornberger
Why Facebook May Not Be Enough For The Next Generation
Feb 14, 2012 by Erin Nelson
Social networking a dominant force among young adults
Feb 14, 2012 by Erin Nelson
Africa represented at GSEA
Nov 24, 2011 by Lyall Salkinder

Campaign videos

Youth Marketing

Discount Programme

Want to increase foot traffic? The Student Village Discount Card helps connect brands with students’ wallets.

Lucozade 2011

By Lyall Salkinder Nov 17, 2011 0 0 comments

How best to get consumers to try your product than through sampling? In addition to this, to demonstrate the energy that one gets from drinking Lucozade, Lucozades ‘Do More to Do More’ Summer campaign was supported on campus with energy requiring activity and upbeat performances by Khuli Chana and JR. Teams of promoters were tasked with sampling ice cold Lucozade variants; Apple, Orange and Original as well as finding 3 teams of 5 students per campus. Kitted out in white overalls, goggles and balloons filled with paint, teams had to throw their balloons at the opposing teams (using Lucozade obstacles to hide behind) – the team with the least amount of paint on their overalls at the end won! Each team member received a BlackBerry smartphone and 1 winner from each team won an iPad 2 and a tutor for the subject of their choice.