Levi’s Curve ID

When it comes to finding the perfect fit of jeans, women often struggle to find the pair that is ‘just right’. Levi’s solved this problem by creating 4 specific curves; Slight, Demi, Bold & Supreme specific to different body shapes. Women discover their Curve ID by being measured by a Levi’s fit specialist who has been well trained in the practice of measuring the curves of ones body. By taking the measuring experience to girls on campus, female students enjoyed the Levi’s Mirror Mirror trailer. They were invited to get measured, discover their Curve ID and get fitted into the perfect pair of Levi’s Curve ID jeans. They were then treated to a Revlon mini-makeover followed by a Cosmo on Campus photo shoot. Photographs were printed as false magazine covers for the girls to take away but were also uploaded after each activation onto www.jeansforus.co.za where they could be shared on Facebook. One winner per campus was selected and the ultimate winner will win a shoot with Cosmopolitan Magazine!