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Easy Waves: Real or Fake?

By Lyall Salkinder Nov 17, 2011 0 0 comments

Real or Fake!? Easy Waves took to campuses to communicate with female students the ease and benefits of keeping their hair real. Male students went up on stage and after listening to girls read out descriptions of themselves were asked to decide which girls’ hair was real or fake. If they chose correctly, couples were treated to a date sponsored by Easy Waves. Girls were also treated to either pamper parties with friends where they were shown how to use Easy Waves products by a professional Easy Waves stylist or a make-over and private photoshoot. All elements were used to reinforce in girls the idea that they can and should be comfortable with being their real selves!