Converse Optimistic Rebels

The Converse Optimistic Rebels campaign sought to create a “spark” for social change. Important causes the world over (poverty, education etc.), were highlighted through the use of flash mobs that incorporated mobile art galleries. This was a great way to get students to engage and share their feelings and opinions on these issues. A life-size Chuck Taylor was created on which students could write, leaving messages expressing the changes they wanted to make. Once filled, the most common cause highlighted would be implemented by inviting students to come and put in the time to start making the change. This cause, from over 3500 entries, was education. 360 students from JHB, DBN and CPT were invited to go out and restore 3 dilapidated schools and crèches. Both schools and crèches were re-painted with the schools getting a computer centre and the crèches, a library/play room. Converse, with the help of these students, changed the lives of over 800 children! A feat to be proud of!