Should I use a SHORTCODE sms on my marketing materials ?

SMS shortcodes are like those 35050 numbers which is typically a premium rated sms for a call-to-action.

If you are planning a campaign which relies on interacting with South African students, make sure that they can engage with you quickly, easily and cost effectively. That means you shouldn't even entertain having a shortcode sms to reply to ,even if itcosts just R1. A student thinks like this “If I buy R5 airtime, why should I waste 20% of it replyingto a sms ?”Rather opt fora WAP mobi site, -– that costs students almost nothing to respond to , and is still quick 'n easy.

The other advtantage of a mobi site is that a student that see's this billboard on campus can register right away via their cell phone, and not have to remember to do this when they hit the computer labs next. This kind of immediate gratification certainly has value.