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Relevant Celebrities WIN you crowds Celebrities make the world of a difference at events. This according to focus group research into hot trends in the 18 – 24 market around, what makes a campus lunchtime music event or youth campaign get...   Dada Mzinyathi Sep 19, 2011    0

Follow ME! This is the view of focus group students, who intimated that Twitter is the social networking site of the moment. But unlike Facebook, whose appeal is still significant, Twitter appeals to students in a different...   Dada Mzinyathi Aug 18, 2011    0

Tweet This! Still in its infancy stage according to the statistics, with a market penetration of 20 %, twitter is not considered to be the platform to communicate to students. When really pressed, focus group students,...   Dada Mzinyathi Jul 14, 2011    0

Nedbank gets smart about Social Media Let's face it, a 'bank account' doesn't exactly hit the no.1 spot of most-wanted items on a student's Christmas wish list. BUT, make no mistake -– students, and the greater youth, are passionate about...   Marc Kornberger Aug 4, 2010    0

Friends' recommendations are not the biggest INFLUENCER While there's a lot of literature about word of mouth being a powerful form of recommendation, when it came to influencing how students spend their money, this was not to be the case. Even though they get the...   Marc Kornberger May 8, 2010    0

First time research reveals how young people are consuming social media in South Africa The 800,000 SA students that head back to campus this summer will be the most wired yet. 99% will use the Internet, and their time spent online will be measured in hours per day (3) -– not per...   Marc Kornberger Nov 25, 2009    0

Mobile marketing campaigns A compilation of the top mobile case studies from Jan. 1 onward that focuses on brands engaged in mobile marketing and commerce.Sunglasses giant Oakley runs mobile ads to promote gearDavid's Bridal launches...   Marc Kornberger Jun 3, 2009    0