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Nigeria vs SA student market Student Village recently visited Lagos and got an interesting perspective on the youth in Nigeria. Of the 167 million people living in Nigeria it is claimed that the youth constitute up to 70% of the population....   Marc Kornberger Feb 16, 2012    0

Student community becoming more brand conscious South African students are becoming more conscious of your brands activity within the youth market space. They notice whether or not you are making the effort to engage them on relevant platforms and want to get...   Lyall Salkinder Sep 20, 2011    0

Facebook is SHRINKING!! Recent media reports suggest that Facebook is losing users in the American, Canadian and British markets. While this makes little difference in a local context right now, it does pose the question: “What...   Dada Mzinyathi Jun 30, 2011    0

Twitter vs Facebook In a market where being on the correct and relevant Social Network (SN sites) is the difference in your social standing gaining points, Social Networks have become very important to the youth market. More than...   Dada Mzinyathi Jun 14, 2011    0

Nedbank gets smart about Social Media Let's face it, a 'bank account' doesn't exactly hit the no.1 spot of most-wanted items on a student's Christmas wish list. BUT, make no mistake -– students, and the greater youth, are passionate about...   Marc Kornberger Aug 4, 2010    0

Billions spent by SA students every year Student Village lifts the lid on student spending habits with its first ever SA Student Spending Report . Student Village, the leading local youth marketing specialist, partnered with the Department of...   Marc Kornberger May 8, 2010    0

Mobile payment currencies have some way to go in building student's trust Mobile Currencies bridge the resource gap that students are referring to when they say that they don't have the resources to shop online, but they have still got some way to go in earning students' trust...   Marc Kornberger May 8, 2010    0

Students would rather pay off debt than splurge their first pay cheque According to the latest SA Student Spending Report, as soon as they transition into their adult role, most students would use their first pay cheque to pay back their student loan (45%) and save (25%) before...   Marc Kornberger May 8, 2010    0

Money is a low ranking Motivator According to the latest SA Student Spending Report, making a difference actually motivated students the most (43%), followed by a challenge (30%), and only then money (14%). Friends and family were a paltry...   Marc Kornberger May 8, 2010    0

What students want from you We asked students what brands should do to gain their loyalty in the future and according to the latest SA Student Spending Report, nearly half of all students said they wanted discounts, and many in this bracket...   Marc Kornberger May 8, 2010    0

More students would shop online if they had the resources. Although they represent the digital age, and are often referred to as digital natives, students do not appear to be doing as much online shopping as predicted. A quarter of the students interviewed have...   Marc Kornberger May 8, 2010    0

Students are a cash orientated community The use of credit cards is not well established in the student community, according to the latest SA Student Spending Report. Just 9.5% of all students surveyed have a credit card, and of these, the most...   Marc Kornberger May 8, 2010    0

Friends' recommendations are not the biggest INFLUENCER While there's a lot of literature about word of mouth being a powerful form of recommendation, when it came to influencing how students spend their money, this was not to be the case. Even though they get the...   Marc Kornberger May 8, 2010    0

Students save more than the average South African Household Amazingly with all this spending, close to half of all students ACTUALLY DO manage to save some of their income. This, according to the latest SA Student Spending Report. Of these, the majority (84%)...   Marc Kornberger May 8, 2010    0

Fashion is a major student purchase. According to the latest SA Student Spending Report, the major purchases that students made during the past year, that's generally those rare big amounts spent, included clothing, shoes & accessories...   Marc Kornberger May 8, 2010    0

Students who RENT have more disposable income than students living at home According to the latest SA Student Spending Report, students who rent actually spend more than students living at home. This sounds obvious because rent is a big expense. However, if we take the rent costs away,...   Marc Kornberger May 7, 2010    0

Students from separate ethnic backgrounds spend very differently According to the latest SA Student Spending Report, students from separate ethnic backgrounds spend very differently. For example did you know that: Black students spend more on food &...   Marc Kornberger May 7, 2010    0

Guys are SPENDING 15% more than Girls Guys are SPENDING 15% more than Girls. But they are not always spending more across all categories, according to the SA Student Spending Report Guys spend 20% more on food & groceries than ladies...   Marc Kornberger May 7, 2010    0

Where Students are spending their money If we take a deeper look into the SA Student Spending Report, students buy a wide range of goods but their main expenditure every month is on food, groceries and eating, this coming to around R650 a month. Rent...   Marc Kornberger May 7, 2010    0

There is no such thing as an AVERAGE STUDENT There is no such thing as an AVERAGE STUDENT. After releasing the SA Student Spending Report for the first time in April 2010, what became most evident was that there is no such thing as an average student...   Marc Kornberger May 7, 2010    0