Nescafé 3-in-1 is a new product from the Nescafé stable of coffees and McCann Erickson was responsible for the advertising campaign that has recently been launched.
The campaign is made up of below-the-line elements, website banners and a clever activation campaign designed by Student Village. "The client loves it," says Gorata Mugudamani, Account Director on the Nestlé account at McCann Erickson.
When looking at the creative work for this all-in-one sachet of coffee, sugar and creamer, where you only have to add water for a great cup of coffee, it is clear that the team of creatives that worked on this campaign truly understood the target market. Young adults between the ages of 18 and 24 have a busy lifestyle and need a quick and perfect cup of coffee, time after time.
Working off the creative platform of \'Just add water\' the urban density of the client's target market sparked the concept of the paparazzi-style end result. The artwork clearly defines this sleek product and shows just how easily it fits into the fashionable lifestyle of today's young adults.
Available at selected retail stores, the point of sale material for Nescafé 3-in-1 will definitely grab your attention.
