4 Reasons To Get Your Influencer Game On This HolidayIn Trends
While it’s a little late to plan your brand’s holiday marketing strategy, influencers will be brands’ go-to and strongest marketing tool this festive season. When other tactics fail, influencers are always switched on and while Afrillennials are spending time with them, influencers are getting your brand in the holiday bag. Here are 4 ways influencers will keep your brand alive and kicking with students on a vaycay!
- More Amaze!
Just being in their bag, isn’t going to leave a lasting impression on students or make them tell their friends about your brand. Instead of hoping for a moment to happen with your brand “organically”, let an influencer speed things up a little. If you want to make experiences more amazing with your brand, influencers are already speaking to the students you want to reach and know exactly how to get them listening.
While social media and ads do the amplification, influencer marketing is a great way to start the movement. They are one of the most authentic marketing tools, because brands are working with influencers that believe in their offering and are already having conversations related to them.
When brands run out of words and experiences that will keep the youth happy, influencers know just what your brand could use to make your campaign pop. Have you ever read a tweet about your brand and thought, “That’s how I wanted to say it!”. That’s because influencers are connected to Afrillennials and their way of thinking, and are always around to pick up on the latest language, trends or reservations around the brands that get it wrong.
There’s little risk in asking for an influencer’s creative input, you’re simply giving the expert an opportunity to open your brand to new possibilities. Influencers know how to say what you mean so collaborate, co-invent and let them tell you how to best connect to their audience.
Does the thought of a holiday season bring shopping to mind? Well, your brand can’t exactly lead students into a store to buy their products, but it would look way less suspicious if an influencer did it. While other brands are splurging on stuffy billboards and ads, influencers could be walking a group of students into your pop up shop, or telling them about the launch you’re about to have.
Influencers are effective but subtle in making your offering the new “must have” and have a say in students’ buying decisions as a more trusted voice than your brand could fabricate. While influencers are true to your brand, they are able to connect to students hearts and wallets naturally.
- Don’t Break The Connection
Youth marketers may face the challenge of staying present in Afrillennials’ lives till they can get onto campus again in the New Year, but influencers are sure fire to give your brand the staying power it needs during the holidays. What’s better than being a friend to students when they get onto campus next year?
For access to SA’s top youth influencers and an influencer game plan crafted by the youth experts, get in touch with Student Village on 011 885 3918 or email firstname.lastname@example.org.