4 Destinations In The Brand Influencer JourneyIn Trends
Identifying the right influencers for your brand, developing a quality content strategy and identifying your desired metrics for engagement, is only a half the challenge of successful influencer marketing. To achieve truly effective influencer marketing, brands need to map the journey of influence. This week we’re looking at 4 different platforms influencers can use to activate your brand campaign to truly impact Afrillennials.
- Like, Comment, Engage!
Students’ highest value purchase is their mobile phone with a whopping 87% of students owning a device. It’s become a fifth limb and helps them facilitate their experiences. With this in mind, social media remains a great platform for planting subtle brand leads and inviting students into your brand’s world.
During your brand campaign, an influencer’s choice and use of various social media platforms can be a key player in positioning your brand, as students have assigned lifestyle associations to different social media apps. The Student Spend Report asked students to describe Instagram and these were some of the words they used:
- Click-Click: Boom!
Students are spending a lot of time on the internet and you should consider engaging them where they are. Afrillennials’ social interaction with influencers doesn’t have to start and end on social media. Let them follow the conversation to your brand platform! Whether it’s where they purchase online or simply browse, all times their eyes are on your brand is an opportunity.
- Face Time
We know students are always live streaming anything and everything they do from their phones, but what we’re referring to is the power of face-to-face engagement. Having influencers simply influence from afar can lead to missed opportunities where your brand is in action.
If influencers are there to connect you to early adopters of your brand, they can be a powerful amplifier, especially when approaching students who want proof that influencers really support your brand. After all, students live for experiences!
- Competition Mission
Influencing where your brand is activating, isn’t to be used as a standalone attraction tool. Afterall, students know influencers get paid to endorse brands. Placing influencers in conversations where other brands are at play however, will inject a whole new authenticity serum into Afrillennials perception of your brand. Before you go wild on gorilla marketing tactics, there are other creative ways to infiltrate competitor audiences with influencer, for example:
- Placing influencers in conversations around a certain product type
- Engaging topical trends to reinforce your brand message
- Representing your brand on niche platforms geared to your offering
Youth Engage With Influence
Students want opportunities to stand up, stand out, be heard and seen by your brand. Influencers are a great means for reaching those students who feel your brand could be the solution, but seems just out of reach.
If you’d like to position your brand as the answer to Afrillennial desires, we’ll craft a powerful influencer strategy niche to your brand. Contact us on 011 885 3918 or email firstname.lastname@example.org.