3 Ways Super C Added a Boost At Potch UniversityIn Trends
When it comes to activations- very few brands are able to deliver an unforgettable experience to students. Brands tend to follow the same old “Free t-shirt, free cap, now sign up for this and retweet that,” mechanic which just doesn’t cut it with Afrillennials (African Millennials). This week we feature Super C and how the original energy sweet brand left North West University (Potch) students jumping up and down with excitement and ensured an unforgettable memory of the brand!
Client briefs often focus on larger universities for purposes of achieving reach and making a greater impact with their brand. This leaves a massive opportunity to connect with students at large.
Super C launched their Boost Of Brave Campaign differently- they insisted on visiting the North West University which is not usually a top choice for big brands and guess what? It paid off.
Students were receptive and wanted to know what was happening and most importantly, how they could get involved.
The mechanic was simple – promoters asked students who were already approaching the Super C wall to grab a pack of sweets from the wall and write an inspirational message on the board which they could then post on social media for further engagement and to inspire other students.
Bogatsu Stephen, 2nd Year Engineering Student,said, “We don’t get a lot of fun activations on our campus so whenever a brand comes with an attractive stand and fun activities, students want to immediately get involved.”
- 2. Meaningful Visual Impact
Of all the insights we’ve given you about Afrillennials in the past few years, the one that keeps coming back the most and which we can’t stop stressing, is the importance of visuals to students.
Super C ensured that their stand was bursting with energy and colours, leaving impressionable students on campus being drawn in, wanting to take pictures, creating their own gifs and videos. This made the Boost Of Brave campaign a hit on social media.
Millison Kock, Final Year Finance Student, said “Apart from the great stand, the ‘Brave’ message that was revealed after we removed our favourite Super C flavor from the board was so cool. It was inspiring and impactful.”
- 3. For The WIN!
Many brands walk into campus and demand a lot from students only to incentivise them with lousy handouts like free samples of their brand, but what are they really offering besides a brand punt? Students see right through this and become disinterested when brands don’t realize students would much rather be winning in other ways.
Super C did not disappoint AT ALL in this regard as they gave students prizes they could use.
Three students won a R500 shopping voucher from a leading retailer, which they could use to buy anything from food to school supplies. The grand prize was bursary which was given to one lucky student who enagaged with the brand on social media.
Super C showed something important here – they care. They did not just come to campus to create a buzz around their brand, but they came bearing much needed gifts, which will surely imprint the brand in the minds and hearts of students for a long time to come.
Want A Taste?
Thinking about your next big campus activation and how you can make the same impact as Super C? Let the experts in connecting brands with students all around SA handle it. Get in touch with Student Village on 011 885 3918 or email email@example.com.