3 Tech Trends Set To Change Youth Marketing in 2018In Trends
With an increasingly digitally optimised consumer journey, technology is becoming critical to creating connections between brands and youth. Now the pressure on brands to keep up and perform is even more complex. Plus, with every new set of trends comes a shift in Afrillennial thinking and a tougher challenge to brands to stay competitive. While you think about that, here are the 3 digital trends that could change up your youth marketing game plan in 2018.
- Social Customer Care
While students are still very human and haven’t yet accustomed to the idea of having conversations with bots, social media is an in to their digitally led future. Afrillennials (African Millennials) are already living it up in a world of social media persona’s. The Student Spend Report found they are always working on creating the ideal image of themselves online, which is a grand opportunity for brands to get closer to them. The first step to making this connection is customer care.
Customer care on social media is becoming all the more popular for students who are looking for more direct interactions with brands for even greater instant gratification. Students are expecting that brands providing an accurate and timely response to customer inquiries should be able to do so in real time. Aside from contributing to a brand’s authenticity, students also benefit from public interaction with great brands where all their peers can see, creating the perception that they’ve arrived. This means brands’ community managers are now not only tasked with keeping communities engaged but knowing exactly how to create brand awareness to sell more products and use social customer care to magnify the great work that their brands are doing.
Your brand benefit: Social media engagement can become less of a spectator sport and rather a genuine connection tool to engage students. While the world will become more artificial, brands can use social media to stay real and connected on a more personal level.
- Blockchain: The Missing Link?
Brands are now headed for another attempt to get an edge on young consumers with blockchain, best described as an incorruptible digital ledger of transactions which was developed to record every transaction of consumers, online. Whether in the form of payment or exchange of any valued items, this public ledger would be open to all brands to use. While it sounds great to know everything about your young buyers, your competitors will have access to the same information.
Marketers will be able to better track the youth’s interests, habits and even predict their next purchase more accurately. Blockchain’s public availability could also change the youth’s feelings towards online purchasing. While marketers will have a better view of buying trends, students will also be able to get a better understanding of how brands are using their information. Perhaps blockchain will not only be a tool for making brands compete better for the youth’s attention but make room for greater collaborations?
Your brand benefit: Brands can look forward to more accurate tracking of purchases and verify information on consumers for better marketing accuracy. This is also a great means to find out where brands should focus their resources.
- Artificial Intelligence = Better Experiences
Machines are challenging us to become better and deliver faster by learning how humans think and being able to process information quicker. Aside from the obvious benefits of accelerated evolution of our existing processes, artificial intelligence (AI) will be helping youth marketers to overcome their everlasting struggle of understanding students and ultimately help them to give students what they want, when they want it. Afrillennials are all about experiences and it’s becoming even more important than communication in connecting youth to brands.
Your brand benefit: Your brand wants to deliver a disruptive experience, not a disrupted experience and using artificial intelligence will allow brands to get rid of the buffers that hamper experiences on the ground.
For a forward-thinking youth marketing strategy, get in touch with Student Village on 011 885 3918 or email email@example.com.