3 Hot Social Media Updates For Youth MarketersIn Trends
August has been a big month for a lot of brands as marketers are gearing up for Spring and making sure that they entice the youth market with their new products being launched in the coming season. What would a launch be without social media amplification? As brands try to convince the youth that they are “the plug” when it comes to the latest trends of the season, we think it’s important that brands are plugged into the latest offerings social media is bringing to the table. This week we are looking at three social media changes that could help you get the youth’s attention come Spring time.
1. Linkedin Finally Joins The Video Party
Having shied away from video content up to this point, LinkedIn has finally joined the tools that are a major focus for marketers this year. In a recent announcement, the LinkedIn team stated, “Some stories are better shown than told. Video allows you to evoke emotion, transport viewers, teach something or share some incredible piece of insight when words and images alone aren’t enough.”
While it’s Spring, we are also entering a time of the year when students and graduates are considering their next moves in the new year. This is an exciting time to be on the platform and it should be interesting to see how recruiters, in particular, will use this latest addition to get the freshest talent for their organisations. This is especially important for Afrillennials and “Brand ME” in 2017, giving them the opportunity to stand out with a better representation of who they are or even for graduates to see what companies offer, before they commit to work for them. Unfortunately, it’s early days for the new feature. The video feature will only be available to frequent contributors in the medium for now, and will be rolled out to all users at a later stage.
2. Instagram Let’s You Broadcast Live With Your “Faves”
Instagram is testing a new feature that lets users stream live Instagram broadcasts with a friend in split-screen mode. It’s simple to add a friend to your broadcast: tap the ‘new’ icon on the bottom right and select a friend to add, which will split your screen vertically. This may seem like another generic addition to Instagram’s live video content but it could be a start to some groundbreaking marketing, particularly for brands that use influencers or celebrity spokes-persons.
Imagine a scenario where an influencer is doing a global campaign on their timeline, which isn’t linked to the brand. You’ll be counting on your audience to find their story and follow it. The brand’s social media manager can now split screens with influencers and allow them to share real time updates with the followers of the brand. How does this help the brand, you ask? The fans of the brand don’t need to be on the influencers page and vice versa.
Of course the reason we use influencers is for their engaged following and creating a greater brand community managed by friends of your brand through ambassadorship and influencers. This is now also made easier with influencers being able to split screens with brands. Thank us later!
3. Facebook Events Marketing 2.0
Facebook events have always been an easy and cost-effective way for companies to promote their brands but the platform has just announced an event based feature that will change the game for the better. Advertisers can now send targeted ads to students who have RSVP’d to Facebook events and keep the reminder of the event and brand, fresh in their minds.
Brands can now create a custom audience on Facebook of everyone who RSVP’d to an event, created via the Facebook page of your brand. Using the ‘Custom Audience’ feature, brands will now be able to send a targeted campaign or advert to the people that have RSPV’d for their event and use this list to create a Facebook “lookalike” audience of similar users. This is good news for anyone who has had to plan a huge event where they end up with thousands of RSVP’s in their inbox! The other benefit is that brands now have a new tool to build relationships with their already engaged youth audience and reward them for their support.
Don’t Be Anti-Social
Conversations between youth and brand have never been more crucial. Social media will remain an exciting way for brands to get their message across and see some incredible results on their campaigns, specifically within the youth market. It’s important to frequently keep track of the updates that the different platforms have to offer as one change could completely rearrange the game and make the difference between your brand going unnoticed or staying relevant to Afrillennials. If you never want to miss a beat, make sure you contact us on 011 885 3918 or email firstname.lastname@example.org for a killer social media strategy and execution plan.