2 Responsible Brand Trends Afrillennials LoveIn Trends
There’s an increasing call on brands to be more representative of who they’re speaking to and to act as a mouth piece for the youth’s social concerns and aspirations. As a result, brands now find themselves juggling Afrillennials’ brand purpose expectations and their own need to keep students engaging with their brand in store. This week we discuss the 3 ways that your brand could help Afrillennials to stay attracted to your brand in its marketing efforts and still pioneer on their behalf.
- Let Them Create Your Story
Social media has made everyone an influencer and the one thing an influencer needs, is great content. Coming up with meaningful content as a student can be a tough task, so when your brand is around, they’re likely looking for an opportunity to engage with it.
Students don’t want to share your generic brand content on their timelines, they want to create their own and see your brand’s support in return. By offering them a platform to speak or showcase their work and engaging with their content, your brand will inspire their reciprocation and lead them in store during their next shop.
The Return: With 87% of students owning a mobile phone and production of good quality content coming down to installing an app or two, students are able to save your brand a lot of content production costs. Another win is that their content is deemed more credible, sharable and draws the attention of a much more diverse audience.
When students are the ones creating the content, sharing their best work and ideas, their friends are most certainly taking note. As a market rich with micro-influencers students often have followings between 1000 and 10 000 which happen to be the most engaged audiences. What better way to share that your brand cares? What better way to show that people believe it?
- Access To The C-suite
The latest Student Spend Report found that Afrillennials are less accepting of information presented to them and challenge the status quo, making brands work much harder for their attention. While traditional advertising feels meaningless in the world of an Afrillennial, a conversation with the CEO could really spark their interest. Afrillennials value brand dialogue and a chance encounter with a CEO will definitely create more interest in the brand, beyond the conversation at hand.
Thanks to social media, brand advocates and CEO’s are more accessible to students and are being held publicly accountable for issues Afrillennials want to solve. What about using your next brand campaign to spark the conversation first?
The Return: Having access to the founder of a brand, CEO or even a key player is not only a platform for charity but to show students your brand is conscious.
Afrillennials see these interactions as opportunities to address real issues and also as an opportunity to vet who they’d rather invest their hard hustled money into. At the same time your brand could use the interaction to identify the standout issues it’s able to solve and commit to creating change.
If your brand is looking to make a meaningful impact on students’ world and needs access to them, Student Village works across the country to connect brands and youth. Simply contact us on 011 885 3918 or email firstname.lastname@example.org.